[Product Release] Arc Flash Hazard kills over 1,000 maintenance workers in the fire pump control industry every year - and Master is the first in the industry to invent a way to service the controller safely.
The mission: create an engaging, stylized film that would draw attention to an industry-changing product, while still getting the key technical points across.
Production
Production Company: Journeymen Studios
Director / Producer: Karl Stelter
Cinematography: Luc Delamare
Phantom Op: Drew Lauer
AC: Dawson Taylor
Gaffer: Mark Davis
Talent
Agency: The Peak Agency
Scientist #1: Robert Kemp
Scientist #2: Lee Tielbur
Post-Production
Editor: Karl Stelter
Colorist: James Knott
Sound Design: Defacto Sound
Voice Over: John Kubin
Music: Musicbed
Special Thanks: Hussain Pirani
Directors Statement
As hybrid brand-documentary, narrative, and product film all wrapped into one - there were a lot of amazing creative challenges in bringing this to life, including that we didn’t exactly know what would happen to the test dummies! To solve this, we prepared multiple endings to still come away with a great film no matter what - but we ultimately got to use the one we were hoping for: the dummy used in the invention was unscathed.
This was an industry first, captured in real-time, and I couldn’t be more proud of the team for the level of preparedness and safety involved to make this happen in a 1-day shoot.
