[Broadcast Commercial] I began capturing this journey the day our daughter Leah was born on 3/28/20, not really knowing where it would go - but as a tribute to my wife Rachel and her quiet strength as she brought our daughter into new world. More on that here.
I am so grateful to the creative minds that brought this to life with me, and welcomed Leah into the world with so much warmth and care.
Rachel and Leah - I love you.
Nationally broadcast for Mother’s Day 2020, and released online to over 1.2MM views.
Awarded Bronze in the 2021 ADCC awards.
Recognized on The Mighty List as one of the best commercials of 2020.
“I wondered if the ad struck a chord because of time and context—still early in the pandemic when emotions were so raw and near the surface. But rewatching it now, seven months later, it still brings a smile to my face and a tear to my eye, and the closing super of “Life is different… Yet all the same” was (and is) a lovely reminder that there’s lots to be hopeful about.”
Client: Telus
Editor: Scott Edwards
Director / Cinematographer: Karl Stelter
Agency: The&Partnership
Agency Producer: Hanna Bratt
CD: Yvette Reitner & Jake Bogoch
Online: Wingman VFX
Online Producer: Jenna Edwards
Flame Artist: James Andrews
Directors Statement
To my wife Rachel, who is my hero.
To my daughter Leah - I hope one day she will be your hero too.
